May 15th 2026
Speed isn’t just built into your stride; it starts with your connection to the skate. When that connection breaks down, energy is lost before it ever hits the ice.&…
May 14th 2026
You might notice a few small changes in the look and functionality of our B2B site—and we’re excited to share what’s new. On May 12, 2026, we rolled out a refreshed experience desig…
Apr 22nd 2026
At Superfeet, supporting people is what we do. From elite athletes and long-distance runners to weekend warriors and working professionals on their feet all day. Our insoles are designed for movement…
Apr 8th 2026
In 2025, we launched a bold new look to reflect the confidence and assurance that athletes feel wearing Superfeet in the expression of the brand. Our insoles provide measurable, real-world performance…
Apr 8th 2026
Too often, wearing shoes with squishy foams or running with gel insoles ends up feeling sluggish, sapping your energy instead of adding to it. But going soft doesn’t have to mean going slow. Int…
Feb 17th 2026
We’re excited that you’ve logged in and hope you’re enjoying the new site. We’ve created training materials that cover the most common topics. In our training library, you&rsqu…
Feb 12th 2026
The newest innovation in running isn’t a shoe, it’s inside one. Introducing Run Pacer Elite, a breakthrough insole featuring a unique carbon fiber plate and advanced supercritica…
Feb 12th 2026
At Superfeet, we champion three core pillars: People, Planet, and Philanthropy. These values shape every decision we make and guide the work we do beyond our products. This Giving Tuesday, we are hono…
Nov 19th 2025
The bold idea for Superfeet was sparked by listening to athletes searching for a competitive edge. Founded in 1977 by Dennis Brown and Dr. Chris Smith as part of the Sports Medicine Division of Northw…
Oct 4th 2025
She’s an Olympic steeplechaser, NCAA national champion, pro runner, mental health advocate, and now Colleen Quigley can add Superfeet Athlete to her list of titles. We’re thrilled to welco…